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Home » Blog » Americans Set 2025 Financial Goals But Struggle to Meet Them
Personal Finance

Americans Set 2025 Financial Goals But Struggle to Meet Them

Morgan Ritchson
Last updated: July 26, 2025 5:14 pm
Morgan Ritchson
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A new NerdWallet survey reveals that while the majority of Americans have established financial goals for 2025, a significant number are not on track to achieve these objectives. This gap between financial aspirations and reality highlights the challenges many households face in their personal economic planning.

Contents
Survey Findings Reveal Planning-Achievement GapCommon Financial Goals for 2025Barriers to Financial ProgressDemographic Differences in Goal Achievement

The survey findings come at a time when economic pressures continue to affect household budgets across the country. Despite good intentions and planning, Americans are finding it difficult to make progress toward their financial targets for the upcoming year.

Survey Findings Reveal Planning-Achievement Gap

According to the NerdWallet research, most Americans have taken the important step of setting specific financial objectives for 2025. These goals typically include saving for retirement, reducing debt, building emergency funds, or making major purchases.

However, the data shows a concerning trend: despite having clear targets, many respondents reported being behind schedule or completely off track in their progress. This disconnect suggests that while financial planning is widespread, execution remains problematic for a substantial portion of the population.

Common Financial Goals for 2025

The survey identified several prevalent financial objectives among Americans planning for 2025:

  • Building or increasing emergency savings funds
  • Reducing credit card and other high-interest debt
  • Increasing retirement contributions
  • Saving for major purchases like homes or vehicles
  • Improving credit scores

These goals reflect traditional financial wisdom about establishing stability through savings, debt reduction, and long-term planning. Yet the survey indicates that turning these intentions into reality has proven difficult for many households.

Barriers to Financial Progress

The research identified several factors that prevent Americans from achieving their financial goals. Rising living costs, stagnant wages, and unexpected expenses were among the most frequently cited obstacles.

Many survey respondents reported that despite their best efforts to budget and save, they found themselves falling short of their targets. This suggests that external economic factors may be playing a significant role in derailing personal financial plans.

“Most Americans set financial goals for 2025, but many aren’t on track to achieve them.”

The gap between intention and achievement also points to potential issues with financial literacy and planning strategies. Some respondents may have set unrealistic goals or lacked the necessary tools and knowledge to effectively work toward their objectives.

Demographic Differences in Goal Achievement

The NerdWallet survey also revealed variations in financial goal progress across different demographic groups. These differences suggest that financial challenges and opportunities are not distributed equally across the American population.

Factors such as income level, age, education, and geographic location all appeared to influence both the types of goals set and the likelihood of achieving them. This information could help financial advisors and policymakers develop more targeted approaches to supporting financial wellness.

The findings come as many Americans continue to navigate economic uncertainty while trying to build financial security for the future. The research underscores the importance of not just setting financial goals but also developing realistic, achievable plans for reaching them.

As 2025 approaches, the survey results serve as both a reminder of the widespread desire for financial improvement and the real-world challenges that make such progress difficult for many Americans. Financial experts suggest that reviewing and adjusting goals regularly, seeking professional advice when needed, and focusing on small, consistent steps may help bridge the gap between financial aspirations and achievements.

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