Supermodel Gisele Bündchen has been announced as the face of Elisabetta Franchi’s Fall 2025 campaign, marking another high-profile fashion partnership for the Brazilian model following recent personal milestones.
The announcement comes after Bündchen welcomed her first child with boyfriend Joaquim Valente, adding to her family that already includes two children from her previous marriage to NFL quarterback Tom Brady. Despite her new maternal responsibilities, the 44-year-old model shows no signs of slowing down her professional career.
Career Resurgence Post-Pregnancy
Bündchen’s selection for the Elisabetta Franchi campaign represents a continuation of her strong return to the fashion industry. Industry insiders note that the model has been strategically selecting her projects since stepping back into the spotlight after her relationship with Valente became public.
The Fall 2025 campaign adds to a growing list of fashion advertisements featuring the supermodel, who has maintained her status as one of the industry’s most recognizable faces for over two decades. Fashion analysts point to her enduring appeal across multiple demographics as a key factor in her ongoing demand.
Balancing Motherhood and Modeling
The timing of this campaign is particularly notable as it demonstrates Bündchen’s ability to balance her expanding family life with her modeling career. Sources close to the model indicate she has been selective about her professional commitments to ensure quality time with her newborn.
“This campaign represents the modern working mother who can excel in her career while embracing new chapters in her personal life,” a fashion industry expert commented on the announcement.
Elisabetta Franchi, the Italian fashion house known for its feminine designs and attention to detail, appears to be capitalizing on Bündchen’s current life phase, potentially appealing to a demographic of fashion-conscious mothers and professional women.
The Bündchen-Valente Relationship
Bündchen’s relationship with Valente, her former jiu-jitsu instructor, became public following her divorce from Brady in 2022. The couple maintained a low profile before announcing their pregnancy earlier this year.
The new baby joins Bündchen’s family, which includes son Benjamin and daughter Vivian from her marriage to Brady. Friends of the model have shared that she has created a harmonious blended family environment, with her career decisions now reflecting her expanded family priorities.
While specific details about the Elisabetta Franchi campaign imagery and concept remain under wraps, fashion publications speculate the aesthetic will align with the brand’s signature elegant and sophisticated style, showcasing Bündchen’s versatility as a model.
As the Fall 2025 fashion season approaches, this campaign positions both Bündchen and Elisabetta Franchi at the center of the industry conversation, highlighting the model’s remarkable staying power in a field often focused on youth and novelty.
