It’s that time again. Time for our daily roundup of top small business news from blogs we follow and other sources handpicked for your benefit by the Small Business Trends team. If you have a friend who values small business news, share this post with them today.
Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has come from managers and leaders who are using the book to inspire others.
There are as many ways to differentiate an eCommerce website as there are site owners and SKUs. Here are 6 techniques focused on trust-building, reliability, and consistency.
Click here to read the full article…
As part of their mission to bring value to small business owners, Yelp is introducing the Yelp for Your Business webinar series that will offer advice on how SMBs can market their businesses using the site. It’s a smart move for both Yelp and its users.
Among the raft of recent proposals that President Obama announced during his State of the Union address was a plan to help Americans increase their retirement savings.
Companies have become complacent with their email marketing campaigns. They’ve put them on “auto-pilot” and have focused too much on fine-tuning their search and social media efforts that they’ve neglected a channel that can create new sales and keep existing customers happy.
As part of their mission to bring value to small business owners, Yelp is introducing the Yelp for Your Business webinar series that will offer advice on how SMBs can market their businesses using the site.
...is not the same as obeying the list.
Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them?
If you had a better list, would you do better work? If you made the list instead of just obeying it, would you be a more valuable member of the team?
Steve Diels, President of Aamcom, a provider of outsourced telephone customer service, had a major problem.
His sales data, client history and other essential information needed to run his business was scattered in various databases and systems - including Excel.
Yelp , if you don't know, is an online review service that enables customers to rate and comment on the businesses they frequent. Whether it's a hair dresser, veterinarian, gas station or golf club, Yelp lets you rant or rave about it and rate it with stars.
I was at my local dry cleaners today and she told me what a challenge it's been for her. Her prices for supplies are going up and customers are coming in less. Her story is repeated across this country.
