Media Trust -Sales & Marketing Best Practice

Company: MediaTrust

Location: New York, NY

CEO: Peter Bordes

Established: 2006

Size: 45 employees

What the company does: MediaTrust helps advertisers implement online marketing through an innovative web-based campaign management dashboard. With its technology-plus-people–based approach, the company offers personalized solutions to help advertisers maximize their revenues through performance-based campaigns.

The best practice: Putting an emphasis on social media and community marketing to generate new interest, MediaTrust launched its blog in 2008 to share company and industry news and provide advice for publishers and advertisers. Last year, its blog views increased by 135 percent and unique visitors were up by 14 percent. In addition, the company produces an online video show called “Relevantly Speaking” and has a vibrant social media presence.

The CEO regularly speaks at events across the country. In 2009, MediaTrust saw more than a 100 percent increase in publisher applications over 2008, and more than a 200 percent increase in advertiser sign-ups.

Why it works: “We practice what we preach,” says CEO Peter Bordes.

“We have literally built a business and a brand without spending one dime on advertising. But social media only works if you’re committed to it, take the time to focus on it, and have a longerterm horizon.”