Conquering the Crisis

CONQUERING THE CRISIS:

How Clever Small Business

Owners are Adapting in the New Economy

"Conquering the Crisis: How Clever Small Business Owners are Adapting in the New Economy," a roundtable event that brought together more than 60 of the area's influential business owners to discuss strategies for succeeding in the "new normal." The rountable discussions included:

Upgrading your staff – How to retain top employees and take advantage of today’s high-quality job seekers to best meet your needs in an ever changing environment
Managing cash flow – Discover ways to bring cash in the door quickly, control cash outflows and improve your overall cash position
Marketing without breaking the bank - Given a crowded marketplace and reluctant buyers, identify tactics to target your best customers and prospects
Keeping your customers happy – Identify ways to better serve your customers and generate referrals.

A message from our sponsor to event attendees:

At Citibank, we continually look for opportunities to hear from business owners like you and better understand the challenges that you face. That’s why we were pleased to have co-hosted the CEO Roundtable discussion: "Conquering the Crisis: How clever small business owners are adapting in the new economy,” with The New York Enterprise Report on October 6th. Your presence and active participation added to the success of the event. We look forward to continuing the dialogue.

ROUNDTABLE MODERATORS

Dan Goodgame, Former Editor, Fortune Small Business

Dan Goodgame is an award-winning journalist, best-selling author and consultant to editors, publishers and marketers. He has worked as a foreign and White House correspondent, Washington bureau chief, presidential biographer, business editor and editor-in-chief. Under Goodgame’s leadership, Fortune Small Business won dozens of national awards for general excellence and digital journalism, and went from losses to profits and growth, both in print and online. Goodgame is an expert on the small business market and speaks frequently on the subject to business groups and on radio and television. Read full bio.

Gene Marks, Owner of Marks Group PC and Writer for Forbes.com and BusinessWeek.com

Gene Marks is a columnist, author, and business owner. He writes monthly online management and technology columns for both Forbes and Business Week as well as a bi-weekly column that appears nationally in American City Business Journals. He owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. Read full bio.

Steve Strauss, President of The Strauss Group, Inc., author of Small Business Bible, and Writer for USA Today

Steven D. Strauss is one of the world’s leading entrepreneurship and small business experts. The senior USATODAY.com small business columnist, his latest book is the Small Business Bible. A lawyer, author, and public speaker, Steve has spoken around the world about entrepreneurship, including at the United Nations. He has been on CNN, CNBC, MSNBC, The O’Reilly Factor, and many other television and radio shows, and his business column, Ask an Expert, appears weekly at USATODAY.com. Read full bio.

Jennifer Walzer, CEO and Founder of Backup My Info!, Inc., and Blogger for the NY Times

Jennifer Walzer has an extensive background in technology and business strategy consulting. Prior to founding Backup My Info!, Jennifer spent her career helping organizations of all sizes (from start ups to Fortune 1000 companies) with their back office systems and online web presence. She currently writes a weekly blog for the New York Times called “A CEO’s Journey” and has been invited to speak on various topics such as Disaster Recovery and Data Security at major conferences across the country. Read full bio.