Is your marketing department ignoring Pinterest in hopes that it will be just another fad? Did you know that Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history? Not only is it the fastest growing social media site today, but it is a great value for online video marketing because of its video SEO value.
Pinterest’s traffic is growing exponentially
A lot of traffic and relevant keyword rich URLs are important to increasing your SEO rankings, and as of this writing Video-Commerce.org reports that Pinterest URLs show up in over 46 million Google search results, including over 1,170 indexed online video URLs.
ComScore’s statistics for February 2012 revealed Pinterest may not be just one of those “other social media sites”. Unique visitors increased over 50 percent over the previous month to 17.8 million.
The way Pinterest works is that each pin, board, and user profile receives a unique URL. So each board (or category of videos) you create can be titled and tagged with targeted keywords, which Pinterest uses to create a keyword rich URL. This means that each and every board will include your targeted keywords and be indexed by Google so searchers can find your online video production content.
This may get a bit technical, but their file structure is created specifically to manage and categorize video content so that Google will index the titles and descriptions for your individual boards as key metadata for its own search results.
Pinterest increases video SEO rankings
Pinterest knows that online video content is important to consumers because it helps them make informed decisions and is the most valued type of online content available. And because consumers love for online video content, brands are responding with more and more online video marketing content.
Major national retailers and e-commerce sites such as the The Home Depot, Whole Foods, The Gap, The Vitamin Shoppe, and Target are just a few of the more than 200,000 brands that use Pinterest to publish online content that includes video, images, and descriptions.
Getting started with Pinterest
Pinterest is pretty easy to get started with. First, create separate boards for product / service categories you want to target consumers with. Even if you only have a small grouping, try to be as granular as possible and use long-tail keywords to help your SEO strategy.
Next, include as much keyword-rich content as possible in the 500 character-length description. Include your company’s brand name, the name of the product or services, and long-tail targeted keywords.
Include more than your online video marketing content
Even if it is your first time on Pinterest, you will quickly see that the site is very visual. So think about other visuals your company may already have, such as graphs, charts, website images, front pages of brochures, eBooks, pictures from your facility, or pictures from a recent company outing. Tagged with appropriate keywords, all this content could be found on search engines and drive traffic to your website.
If you really want to get detailed, you can create dedicated landing pages for each of your Pinterest boards. This way you can track and analyze the traffic you get to better plan your marketing resources.
Robert Weiss, president of MultiVision Digital, has over 14 years of experience in internet marketing and sales process tactics. MultVision Digital helps companies develop and execute video content marketing strategies to increase sales, lead generation, and client loyalty. For more information, visit www.nycCorporateVideoMarketing.com or subscribe to MVProductionsNYC on YouTube.