5 Cost-Effective Online Solutions to Grow Your Business

Technically we aren’t still in a recession, but it sure feels like one. Small business owners in today’s tough economic climate have their work cut out for them. While deeply involved in the day-to-day aspects of running their business, they rarely have time to focus on new ways to grow revenues. Since hiring more staff or growing an extra pair of arms isn’t an option, they’ll need to find smart, affordable and innovative ways to grow.

Luckily, there are several online software solutions that are now making it easier for entrepreneurs and small business owners. These five easy-to-use and low-cost online resources can help you automate your appointment scheduling, communicate with your customers, access much needed capital, and even save on the supplies and services you already use, including business travel.

Genbook: Genbook frees your business from the tiresome task of appointment scheduling while offering your customers the convenience of scheduling online in real-time, 24/7. Genbook’s software also includes a “BookNow” button for use on your website and Facebook page so your customers can easily confirm appointments. While you do more important things, Genbook can help your company save time and money while growing your revenues, reducing no-shows, increasing customer satisfaction (no more phone tag!), and collecting customer reviews.

Constant Contact: Even in the current era of instant messaging and social networking, people still read their emails. Constant Contact offers an email marketing solution that remains one of the best ways to stay in touch with customers, promote your business, send newsletters and distribute special offers. With hundreds of templates and an intuitive user interface, they make it easy to create professional-looking and highly customizable email campaigns.

On Deck: On Deck connects small businesses with the capital they need to survive and grow. On Deck’s free service for business owners offers insights into how banks view your business, and the lending options available to you. Based on your business’ history, you may also be able to apply for a traditional bank loan or a true small business loan through On Deck.

GroupPrice: Daily deals that are useful for your business. GroupPrice offers large savings on business software, services, and supplies. Sign up for daily emails and receive big discounts on the resources you need to grow your business. Deal types range from online marketing and design assistance to accounting, legal and IT services, as well as printing and supplies discounts.

Airbnb: A global network of short-term rental accommodations offered by locals in more than 16,000 cities and 188 countries. By connecting people who have space to spare with those who are looking for a place to stay, Airbnb will reduce your business travel expenses while you meet new people, gain access to interesting spaces, and immerse yourself in the culture of your destinations. Though we can’t vouch for the contents of the mini-bar, Airbnb is more fun and usually cheaper than hotels, especially in big cities.

Surviving the current economy and growing your small business is all about knowing how to save money and where to invest in future growth. These five solutions can help you do both at such a low cost that you’ll be seeing a return on your investment in no time.