What's this?

Rob's Blog

    • Worth Reading
      by Robert Levin
      NYER's CEO Rob Levin shares the articles and information he's been thinking about lately. What have you been reading? To Recruit Techies, Companies Offer Unlimited Vacation
    • Putting Innovation on the Must-Do List
      by Robert Levin
      Recently, we surveyed readers to find out what issues are really keeping them up at night. The responses were kept anonymous so we could encourage honest replies. Some of the survey’s findings were...
    • When the CEO Needs to Sell
      by Robert Levin
      Like most entrepreneurs, I put in a lot of time and effort to enable my business to run with as little of my own involvement as possible. Over the years I have become less involved with many parts of...
    • Why You Should Care About Being Great
      by Robert Levin
      Why would a magazine devoted to business owners recognize great places to work? Presumably, our readers are very happy with their current employers—themselves. But like most things we do here at NY...
    • 5 Ways to Sell to CEOs
      by Robert Levin
      As a CEO, selling to another CEO isn’t a big deal. But for a salesperson who’s not the CEO, selling to a CEO can be quite a challenge. For starters, you are likely to be “pushed down” to someone else...
    • Why Someone You Pay $500K Quits
      by Robert Levin
      I know plenty of business owners who have wildly profitable businesses who have told me that they overpay their people so that they don’t have to worry about turnover. For most of them, that seems to...
    • What Are the Hottest Global Economies?
      by Robert Levin
      Recently I attended Doing Business in Emerging Markets, produced by HSBC. Most people are familiar with the BRICs (Brazil, Russia, India, and China) which, several years ago, was the group of...
    • Is Bigger Better?
      by Robert Levin
      Among the perennial debated issues in business is, “Is bigger better?” In one camp, you have those that say “grow or die.” In the other, they say that the size of your business should be a reflection...
    • Three Tips on How NOT to Grow
      by Robert Levin
      About 15 years ago, someone told me, “A strategy isn’t just what you decide to do, it’s what you decide not to do.” And a couple of years ago, serial entrepreneur Steve Messer added something to the...
    • Is My Band Good for Business?
      by Robert Levin
      Last week, I was having a discussion with a business contact who is also a friend. We were discussing my band, Fantastic People, and our upcoming debut on March 29th. He told me that he had heard...
    • Grow by Knowing How Not to Grow
      by Robert Levin
      About 15 years ago, someone once told me, “A strategy isn’t just what you decide to do, it’s what you decide not to do.” And a couple of years ago, serial entrepreneur Steve Messer added something...
    • Making Money Selling Razor Blades
      by Robert Levin
      When I started my career, someone once said that the key to business is selling the sizzle (the marketing), not the steak (the product). Back then, I didn’t get it. Well, I get it now.