In a blog I posted last August, I asked, “Why does your company exist”? I also admitted that I couldn’t effectively communicate why NY Report exists. You see, after watching Simon Sinek’s talk at TED online and seeing him speak live a few years ago, I thought it was critical for my team and for everyone we work with (including our readers and clients) to know why we exist. After about six months of soul searching and discussing, the NY Report team came up with the following:
- We believe that people should have access to the expertise to help them grow their businesses. We have built a peer-to-peer community of entrepreneurs and executives who constantly seek better ways to operate and grow. Through our multimedia platforms, we provide this community with access to knowledge from experts, and inspiration from successful entrepreneurs.
- We believe that marketers deserve a partner that will provide unprecedented access to, and engagement with, business owners and decision makers. We have an unwavering commitment to outperform the standard in media.
- Would you like to join us?
I strongly encourage you to watch Sinek’s video (which you can see on my original post) and read his book Start with Why to help you figure out your own why.
PS, we are thrilled to launch the digital version of our magazine this month. To read NY Report, cover-to-cover, on your computer or mobile device, sign up for free at nyreport.com/digital.
Robert Levin is the Editor-in-Chief and Publisher of The New York Enterprise Report. Levin has extensive experience with midsize and small businesses, having previously held CEO, CFO, and COO positions with companies in several industries. He is also a contributor for The Huffington Post. Levin can be reached at firstname.lastname@example.org and (212) 307-6760.