Instill Passion in Your Workforce

Our editorial assistant Mike, who attends all NY Report photo shoots, had a lot of great things to say about this month’s cover subject Stuart Weitzman. But what left the biggest impression on him, besides his down-to-earth personality and sense of humor, was the passion Stuart’s staff had for his brand. The ladies that assisted him during the session were eager to share with the NY Report staff production stills from movies featuring Stuart’s products, stories behind some of their most publicized shoes, and why Stuart’s shoes are so high in demand (for the fashion-clueless like Mike). It seems like Stuart has surrounded himself with people who share his passion for shoes. While I’m sure it wasn’t too difficult for Stuart to find people with a passion for high-end shoes, it’s something we all can learn from as business owners. So, how can you get your staff to share some of the same passion you have for your business?