Using Twitter to Generate Revenue

Here’s an entrepreneur who got it right! Kogi Korean BBQ To-Go is a Los Angeles based vendor that sells $2 tacos filled with Korean BBQ out of a truck. Although the truck is always moving and sets up camp at various nighttime hotspots around LA, there is always a crowd of hungry fans eagerly waiting for their fusion tacos. How do they do it? They simply use Twitter to send a message to their patrons telling them of the truck’s next location. An article from the Wall Street Journal states that the truck serves about 400 customers per night. Of course the food must be really good or there wouldn’t be a cult following behind it. But the owners of Kogi knew from the get-go that social networking will play a role in their business’ growth and have included having a person in charge of social networking in their marketing plan. For those interested, you can check out their Tweet here. Here in NYC, the Rickshaw Dumpling Truck also uses Twitter to alert customers of its whereabouts, but they don’t seem to have the same hoopla surrounding them. Dumpling fans in the City can check out their Tweet here. If anyone out there has used Twitter or any other social networking medium to generate revenue, I’d love to hear about it.