Time to Take Your Foot Off the Gas?

I just spoke with a friend of mine who is in the magazine publishing business. He told me that he was expecting business to be off about 20%, but it is off 30%. So what is he doing about it? Well, he is actually taking it all in stride. Instead of sweating, he sees this as a great opportunity to work on the infrastructure of his business: a new website, buying a new building for his office (yes, he is outside of Manhattan), planning a webinar series, etc. I find that quite cool and refreshing from the panic that you hear from the media.