Oh, how I hate to see “click here.” It is so unimaginative and screams potential scam—or worse, malware. So why oh why are marketers still relying on click here as a call to action?
Click here is the writing equivalent to the speech impediment “uh” so please find other ways to indicate that the hyperlink is clickable for a download or a clickable link to another web page. Your email marketing, web content, and social posts could be so much better if you would show a little thought.
Try: VISIT; DOWNLOAD; VOTE; DONATE; BUY NOW; RESERVE NOW; APPLY NOW; JOIN US; EXPLORE; TAKE THE SURVEY; DETOUR; GET DISTRACTED. Your audience will get the idea and “click here.”
Now that I got that off my chest, the phrase “click here”—as opposed to clicking somewhere else? Or clicking your heels three times and saying, “I want to go home”? I offer this suggestion: if you get click here, then go somewhere else.
Mardy Sitzer is a certified inbound marketing professional and president of Bumblebee Design & Marketing. Since 1993, Mardy has been delivering creative and innovative marketing solutions. An avid reader of all things internet and marketing, she also writes blogs, articles, and web content for industry magazines as well as for Bumblebee’s clients. She is an adjunct professor at Fordham University and instructor at Rutgers University teaching social media for business. Follow her on Twitter or email her at firstname.lastname@example.org.