Training doesn’t end with a promotion after six months, either. Training materials have been turned into trivia questions, which are asked daily in the “5-Minute Morning Meeting,” and a $5 gift card goes to the person with the correct answer. Additionally, the entire group meets weekly on Friday mornings to take part in mini training sessions that cover everything from new client information to an Andiamo Process review or industry discussions on subjects such as women in technology or the effects of Sarbanes-Oxley on the job requirements. The training handbook is also available on the employee intranet, allowing employees at all levels to quickly access the most updated versions of the company’s training documents.
With a dedicated focus on training, Andiamo Partners has been able to recruit and retain employees with integrity, passion and attitude, who know that knowledge can be transferred and the right skills can be learned.
THE BOTTOM LINE Best Practice in Leadership
The focus Andiamo Partners has placed on employee training has helped yield stellar financial results. Since the company’s inception in 2003, the firm’s profit has tripled and its staff size has more than quadrupled.
Best Practice in Leadership
Cornerstone Promotion is a 90-employee, full-service lifestyle marketing firm that builds emerging brands and reenergizes established ones. The company has a full roster of A-list clients across multiple disciplines, with an emphasis on the music, film and consumer products industries. Founded in 1996 by Rob Stone and Jon Cohen, Cornerstone executes customized and innovative brand strategies that target and effectively reach the elusive 15-to-34-year-old market. Within its scope of services are brand consulting, radio promotion, field marketing, online marketing, product seeding, event marketing, music marketing, music supervision and public relations. (Editor’s note: the company was featured on the cover of NY REPORT, see the story here)
THE BEST PRACTICE
Cornerstone’s leadership capabilities are exemplified through its unprecedented ability to both horizontally and vertically integrate its multifaceted business practices. Cornerstone started as a promotional company that did work for the recording industry. Since its founding 11 years ago, Stone and Cohen have successfully predicted the need for client services such as Internet marketing and built those departments within their company.
The company has also become well integrated, enabling Cornerstone to handle all facets of its clients’ marketing needs. Cornerstone’s ability to execute these successful programs stems from its ability to attract, motivate and retain a very talented and motivated workforce of more than 100 in three offices. These business practices have helped Cornerstone become a leader in consumer marketing for clients such as Coca-Cola, Xbox, iTunes and Nike.
Cohen and Stone also took their company in an unconventional direction when they founded the magazine The Fader, which The New York Times dubbed “a music and fashion bible.” While some companies might have considered such a venture a distraction from a firm’s main focus, Cohen and Stone correctly saw that running a hip music and entertainment magazine would add to their company’s “buzz factor” and work in a synergistic manner with other parts of their business. Recently, The Fader was the first publication ever to be distributed entirely by iTunes.
The innovation has continued in the last year: The company started its own music supervision and public relations divisions, attracting well-known clients.
Cornerstone has become more than a one-stop shop for its clients; it has become a 360-degree marketing strategist that spearheads fully integrated brand campaigns from initial conception through fruition for its clients. Continuing its leadership role in the industry, Cornerstone has quickly adapted to the ever-changing entertainment marketplace as it leads the way into uncharted territory by helping mainstream artists release their albums without the aid of traditional record labels.
Cornerstone has had a 30% growth in revenues over the past three years with a similar growth rate (30%) from its lifestyle marketing department in just the past year. Cornerstone’s growth in the last year can be directly attributed to its ability to offer clients first-class services across the diverse platforms of the entertainment industry.
Best Practice in Marketing
Water Journey Ltd.
Dave Chartock is a freelance business writer. He can be reached at email@example.com.