Each week, In Her Shoes video series will feature a successful women entrepreneur who will share their experiences and lessons learned while making it to the top.
This week's featured entrepreneur is Sandi Webster, Principal, Consultants 2 Go, LLC. Sandi talks about being born with the "entrepreneur gene," how 9/11 provided the opportunity to start a business, and how her business cut spending from $25,000 a month to $3500 during the recession.
Please also visit Aetna's online community, which is dedicated to providing information for women business entrepreneurs and the business communities they lead. To learn more about our movement and platform for sharing interests, goals, and values visit aetnawomenatwork.com.
Sandi Webster is one of the principals of Consultants 2 Go, a marketing company that provides consultants to Fortune 500 corporations and midsize companies. As such, she has spent years advising clients on the latest trends and strategies in marketing. She has over 20 years of experience and has managed all facets of new product launches, created and executed national direct mail campaigns, website launches and telemarketing programs. Her career spans American Express, Saks Fifth Avenue and the NYC Board of Education. She holds an MBA in Marketing and belongs to organizations including National Association of Women Business Owners, National Association for Female Executives and the Manhattan Chamber of Commerce.
Want to meet Sandi or the other entrepreneurs? Attend the In Her Shoes Women Business Leaders Reception - nyreport.com/bizleaders.
Meet all the "In Her Shoes" featured entrepeneurs at NY Report's upcoming networking reception on 11/17 - nyreport.com/bizleaders
PAST ENTREPRENEURS
Sarah Beatty, President & Founder, Green Depot
Sarah Beatty founded Green Depot with a mission to make green living and building solutions accessible affordable and gratifying. With 9 locations including a consumer flagship in New York City, Green Depot is fast becoming the nation"™s leading supplier of sustainable building products and services. Earth Day New York and the NRDC awarded Green Depot their 2009 Business Leader of the Year Award. The New York Times notes, "The Green Depot brings eco-consciousness down to earth, where it belongs".
Shenan focuses on New Business Development -- bringing new ideas to existing clients and working with all the Morpheus account teams to share information about best practices. Shenan's background in CPG client service plus her deep understanding of analytics and online media management have allowed Morpheus to attract and secure an impressive roster of luxury clients that include Bergdorf Goodman, David Yurman, Neiman Marcus, Salvatore Ferragamo. Shenan and her team oversee complex branding, registration, acquisition and conversion-based online media campaigns on behalf of our clients.
Kristen
The web becomes more and more complex and diverse each passing year. Is it a challenge and how do you find ways to make your marketing strategies the most effective for your clients.
Come join us as we celebrate NYC area women business leaders. This event is the culmination of an exclusive video series, "In Her Shoes," in which three successful women entrepreneurs share their experiences and lessons learned.
Meet the featured entrepreneurs as well as other like-minded business owners from throughout the tri-state area. In a casual setting attendees will be able to network with business owners from top companies and find your next client. Drinks and hors d'ouvres will be served.
SUBSCRIBE FOR FREE
- Ideas from top entrepreneurs - Resources to help you grow - Access to web-only features - Latest tri-state business events
The web becomes more and more complex and diverse each passing year. Is it a challenge and how do you find ways to make your marketing strategies the most effective for your clients.
I understand one of your partners is your husband. How do you make working together/living together work?