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The New York Enterprise Report asked some of the smartest people we know what will happen for business in the coming decade. The short answer: Everything you know—about marketing, managing, and technology—will change, and fast. Read on for the revenue-boosting, productivity-enhancing specifics. And remember: You read it here first.
Interviews by Michelle Court and Lee Lusardi Connor
Management and Leadership
Think like a Futurist
"The future is not something that’s out there already happening—we can shape it and proactively go after the future we want." Lisa Bodell, futurethink
The Reinvention of Leadership
"In the next 10 years, the creative companies will lead the pack and everyone else will fall to the sidelines." Barbara Corcoran, The Corcoran Group
The Death of the 9 to 5
"Pay for performance is a novelty now, but it will be a standard for the emerging employee." Chason Hecht, Retensa
*Online Exclusive* What Employees Want
"Gratitude from a leader is extremely critical in making the workplace a place that people want to be in, perform in, and do the best they can in." Judith Umlas, International Institute for Learning, Inc.
Marketing
Now Is the Season of Our Fresh Content
"The playing field has shifted to benefit smaller companies. If you’re a small business, you’re probably a lot smarter than your big, slow, clunky competitors." Brian Halligan, HubSpot
*Online Exclusive* How to Hire a Marketing Staffer
"Digital natives speak internet fluently; digital immigrants speak it hesitantly, with an 'accent.'" Brian Halligan, HubSpot
Market Research for Innovation
"In the coming decade, entrepreneurs are going to have to cultivate openness and a very broad, multi-disciplinary and multi-market outlook." Gerard Tellis, Center for Global Innovation
Data in the Driver's Seat
"Small businesses should be prepared to plug in to a myriad of networks that provide them technology, distribution, know-how, and so on, to satisfy any function that is outside of a very small focused area of differentiation." Stephen Messer, Collective[i]
Technology
5 Ways Technology Will Change Your Business
"The days of looking at technology solely as a way to incrementally save costs here and there are over. Entrepreneurs have to look at technology as a strategic tool to either radically change their relationship with their customers, or radically change the cost structure of their service." Jeff Stewart, Lenddo
*Online Exclusive* Empowering Employees through Technology
"While IT will play a central role in addressing the changing needs and demands of the workforce, ultimately solutions will involve change at many different levels—from HR policies to IT infrastructure and data security to how companies measure productivity and performance." Mel Parker, Dell
*Online Exclusive* Getting and Spending
"In light of uncertainties looming in the economy, growing businesses will increasingly look to alternative forms of financing such as crowdfunding and unconventional lenders." Ingrid Vanderveldt, Entrepreneur-in-Residence at Dell
Globalization
All Business, All the Time - All Over the World
"In 10 years, the world will be even more interconnected. That interconnectedness, via global mobile, will be a part of entrepreneurs’ DNA. No matter where someone is located, business will be conducted on the go, 24/7, non-stop." Laurel Delaney, GlobeTrade
*Online Exclusive* Go Global or Go Home
"Africa is rising, representing big, unexploited opportunities. Nigeria is the most populous country, and Egypt, despite its political situation, has an interesting economy and a rapidly growing population." Lilach Nachum, Baruch College
How People Buy
The Customer in Control
"In the Age of the Customer, it’s not enough just to be competitive; you also have to be relevant." Jim Blasingame, The Small Business Advocate Show
*Online Exclusive* Easy as "Buy": Frictionless Payments
"I see the future of payments and the future of commerce as totally frictionless. It will be seamless to the point where the act of paying actually disappears." Chris Teso, Chirpify
New York, New York
The Metro Area Opens Up
"In the next decade, we need to be ready for an enormous growth in population, fueled largely by young people moving toward metropolitan areas. In the next 10 to 20 years we will see the New York metro area population grow by one to one-and-a-half million." Christopher Boylan, General Contractors Association of New York
A Crystal Ball in Brooklyn
"To get an idea of the future for small business and entrepreneurs, all you have to do is walk around Downtown Brooklyn. What you’ll see are eight colleges and universities with more than 57,000 students, and a hub for businesses in the technology and creative sectors, which are among the fastest growing in New York City." Rob Walsh, NYC Department of Small Business Services
Advice from NYC's Mayor: Use Us
"Here in New York City we’re constantly working to find new ways to assist entrepreneurs and small businesses." Michael Bloomberg, Mayor of New York City
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