Effective and successful media relations is the key to securing coverage and publicity that can have an impact on your business’ bottom line. Essentially, PR is about fostering and maintaining relationships, and like any relationship, it takes time and energy to establish a meaningful connection.
The Consumer Electronics Show took place in January, and it’s where many of the hottest tech products are announced each year.
With the beginning of a new year, you may want to renew or revamp your business marketing strategy. Here are some time-tested marketing tools that might just jump-start your business into a whole new dimension. 1. Differentiate your business and your message
In 2010, the powers that be in Albany passed the New York State Wage Theft Prevention Act, requiring employers to notify new employees hired after October 26, 2009, in writing, of their 1) regular pay rate and, if applicable, rate of overtime pay; and 2) regular pay date
With the tax season for 2011 returns now underway, I’ve been giving thought to audits. Much is made by many tax advisors about “audit-proofing” your return. The fact is that your actions may have very little to do with whether or not you are audited.
It’s January 2012 and bookkeeping is my life. I don’t understand how a small company such as ours has so much bookkeeping, but I guess that’s another conversation for another time.
For most, January is a time for resolutions and making changes. I have a different take on the start of a new year. For me, January is a time for reflection and tough love: What did I do well this past year?What can I improve on?Where do I need a ‘kick in the butt?’
According to the IRS’ annual enforcement report, the tax gap—the spread between what the government thinks it should collect and what it actually collects—grew to $385 billion in 2006 (up from $290 in 2001).
I started my career as a CPA and then become a CFO and CEO before starting NY Report. Up until I was in a position where I was out selling advertising for the magazine, I thought I knew how to sell. When I was a CFO, I was riding my sales managers and salespeople, asking why things in their...
Where your business is located can greatly affect your operations, after-tax income, workforce, and more. The climate for small businesses varies greatly from state to state. The Small Business & Entrepreneurship Council has released its 16th Annual Small Business Survival Index and the results...
JumpStartNYC is looking for small and mid-size businesses from New York City who would like to participate in their program for out of work professionals who are looking to transition into new roles. If your business has been planning a specific strategic project, JumpStartNYC may be able to help...
I’ve gotten into a conversation or two exploring where marketing plays into a company’s sales growth and the confusion between these roles.
On December 23, the Temporary Payroll Tax Cut Continuation Act of 2011 was signed into law, extending through February 29, 2012, the two percentage point reduction in the employee share of Social Security taxes for FICA purposes.
How many times have you promised yourself at the start of a year to lose weight, save money, eliminate debt, get organized, or undertake some other transformation that’s important to you?
You wake up in the middle of the night in a cold sweat, bolt out of bed, and head for your notepad (or fire up your computer) to jot down the best business idea that has ever been theorized. Yeah, you and a million other people.
The outsourcing of various business tasks is far from new, but at Citrin Cooperman, we noticed a marked increase in its popularity among our clients in 2011. Not only did more companies use outsourcing than in previous years, but they did so for a wider range of activities and functions. ...
For business owners in New York State, January 2012 marks the first time they must legally provide notice to their employees of rates of pay, pay day, intent to claim allowances, and basis of wage payment. The notice must be provided at the time of hiring, as well as every year, on or before...
There are many reasons why business owners feel they must have a 401(k) in our businesses. Sometimes we want to offer the benefits of a larger company to prove we are indeed on track to becoming bigger and more successful. Or perhaps we set up that retirement plan to attract, reward, or retain an...
Now that it’s January, have you made any resolutions for your business for 2012? Consider making these five important resolutions for your office tech. 1. I Will Back Up
We all have an idea of our strengths and weaknesses and how we work. But do we really understand how to leverage the way we think, work, and act?