When the topic of blogging comes up in a marketing strategy discussion, without fail, "Where should I host my blog?" is the question that follows.
While new data breaches seem to be hitting the news weekly, there are many more attacks happening each day to smaller companies that are not making the headlines. Many businesses simply don’t understand just how high the stakes can be. Aside from general statistics, small business owners do not...
I constantly scan, skim, read, and sometimes share on Twitter articles on social media marketing, web design, and SEO, as well as marketing and business. These tidbits and ideas can offer insight, assistance, and guidance as we all navigate the digital landscape. I share the links to articles that...
There are a myriad of ways to celebrate and leverage an anniversary, but it is first necessary to decide if a company should celebrate, and what the goals are. Perhaps you’re looking for increased visibility and can use your anniversary as a PR tool, perhaps you’re looking to increase your sales,...
At NY Report’s recent Marketers Development Roundtable event, groups of marketing professionals spoke about their business and shared tips, advice, and ideas. The event was broken up into a series of discussions, culminating in a shared panel.
When’s the best time to start protecting your network from a terminated employee? Before you hire the employee.
Living in New York City, I meet a lot of Chihuahuas, I usually encounter them while walking my 65-pound Standard Poodle named Pilot. These Chihuahuas’ personalities range from out of control aggression to talented provocateurs.
This month my dad had a heart attack, my son’s computer crashed, and we were asked to bid on three new clients with detailed RFP's. In other words, all my worlds came together. Even as a work/life balance expert I must admit I needed to regroup and rethink: How am I going to manage everything on my...
Great strategic thinkers are great tactical thinkers. Steve Jobs, a brilliant strategist, was accused of being a micromanager because of his maniacal focus on the smallest of details. He’d spend weeks working with Jonathan Ive on the look and feel of the buttons on the iPod.
I once interviewed someone for a sales position who came highly recommended. After I got his guard down told me that he does not want to manage the sales follow up process, open doors, or close sales. I don't know what else there is to do to earn a paycheck. Speaking of which, he did not want a...
There is a popular comedian, Jeff Foxworthy, whose signature series of jokes begins, “You know you’re a redneck if…” A similar approach could be taken when answering a common question posed by owners of growing businesses about when to hire a true accounting professional. With...
Everybody knows the iPhone is great for working while on the go, and everybody tends to use the same iPhone apps for business—usually Dropbox, Twitter, Square, 1Password, a business card scanner, maybe an app to access your bank account, and probably an app to find good restaurants in any part of...
It's the news we have all been waiting for—the economy is starting to show signs of recovery. Consumer confidence surged in November to its highest level since July, an indication that Americans may be more willing to spend. Holiday shopping figures for Black Friday and Cyber Monday were...
“You just have to live long enough.” That’s what a former boss of mine would jokingly say when we were talking about waiting for an anticipated article to appear. She was referring to the time period between when a journalist commits to producing a story and its eventual publication.
Quick question: Do you know what your customer acquisition cost for 2012 is going to look like? Have you monitored and evaluated that cost throughout the year? Are your shifting your eyes side to side wondering, “Huh? Customer acquisition cost?”
No, I am not talking about the elections—at least not here. (If you want to read my thoughts on government and small business, check out some of my posts on HuffPo Small Business.) Over the past year or so, I have written and spoken about how the world and the economy are changing and how our...
The economy may take one step forward and 12 steps back, but you still need your sales team to bring home the bacon. They’re slugging it out, day after day, listening to their prospects tell them the same excuses. The excuses and the lack of sales (as well as decreasing personal income) have the...
NY Report recently held the 2011 Sales & Marketing Playbook Conference, sponsored by Constant Contact. Five experts spoke over a series of three breakout sessions at the Crest Hollow Country Club in Woodbury, NY. Here are a few takeaways from the event. Use Your Website to Level the...
For me, work/life balance is a constant struggle, perhaps because I never want to miss out on anything. When our family just consisted of my husband and me, work/life balance was a snap: We worked. A lot. When we added our first little one into the mix earlier this year, things became considerably...
I just heard a story from a friend of mine who recently came back from a terrible job interview. He, a senior executive who is well known in his industry, showed up at 9:50 for a 10am interview and checked in with the receptionist.
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