Take a Stand! Why Your Purpose is Critical to Building a Better Business & Healthcare Brand Webinar

If you believe marketing – especially in healthcare - should be as meaningful as it is effective, you’re already ahead of the game. Welcome to the Relationship Era—a period in the evolution of marketing where success is increasingly defined by the strength of relationships brands have with their customers. Succeeding in this new era requires an entirely different marketing model. Brands that win in the Relationship Era will be those that build trust and transactions, creating sustainable relationships with health care professionals, patients, and others.

Key Takeaways: How does a healthcare brand articulate and apply its authentic purpose to create a marketing north star? How do brands activate marketing programs in line with this purpose to propel incredible financial returns while also driving better health outcomes? How does harnessing the power of marketing with purpose help you run your marketing organization with greater ease and efficiency?

SPEAKERS: Amber Benson, VP, Innovation & Development, imc² health & wellness and Bob Garfield, Industry Analyst

SPONSOR: imc2 health & wellness

WHEN: Tuesday, December 11, 2012; 2:00 p.m. – 3:00 p.m. EST

EVENT WEBSITE: https://www2.gotomeeting.com/register/117788970

BDI WEBSITE: www.bdionline.com

FOLLOW BDI: www.twitter.com/bdionline