Financial Services Social Communications 2012: Case Studies and Roundtables

We will explore how leading financial institutions are embracing social media and marketing to achieve business goals despite the regulated environment.

Attendee Profile: 300+ senior marketing and communications leaders from major financial brands and agencies.

Event Format: The conference uses a proven half-day event format from 8:30 AM until 1:00 PM

at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 300+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.

Registration Fee: $195.00 - Use promo code #NYER by  November 14^th for a discounted rate of $175.

When: Thursday, November 15, 2012; 8:00 a.m. – 1:00 p.m.

Where: The Graduate Center of The City University of NY; 365 Fifth Avenue; Conference Level C; New York, NY 10016

Keynote Case Study Presentation by:

Kim Sharan, President, Financial Planning & Wealth Strategies, Chief Marketing Officer, Ameriprise Financial

Case Study Presenters and Roundtable Moderators:

Matthew Alsted, VP, Channel Marketing and Brand Strategy, Calvert Investments

Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc

Frank Eliason, Senior Vice President of Social Media, Citi

Kevin Darlington, SVP, Digital Products, HNW, Inc.

Additional speakers from Adobe and Jive Software

Sponsors:

PR Newswire; Actiance; Adobe; Jive Software; CMP.LY; Critical Mention; DataXu; HNW, Inc.; Business 2 Community; Cinchcast; Content Marketing Institute; Econsultancy; Financial Communications Society; Financial Women’s Association; MBA Women International; New York IABC; NYU SCPS; New York PRSA; SEMPO; The Social Media Monthly; Social Media Today

Event Website: Use promo code #NYER by  November 14^th for a discounted rate of $175. http://www.bdionline.com/financialsocial2012.html

BDI Website: http://www.bdionline.com

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