Social Media Marketing Made Simple

SOCIAL MEDIA MARKETING MADE SIMPLE : BEST PRACTICES & STRATEGY OVERVIEW FOR SMALL BUSINESSES AND NONPROFITS

Petia Bradshaw, MBA, Markeitng Consultant, Petia Bradshaw & Associates

Tuesday, July 10th from 6:30 - 8 PM

Description: Everyone markets for the same reason; they want more of something: more customers, more volunteers, more donors and more members. New tools have changed the way that marketers are able to find new customers: social media marketing tools create an opportunity to find new customers while nurturing the relationships with the ones you already have. We have evolved to the point where only 14% of consumers trust ads, while 78% of them trust recommendations. Social Media Marketing is building your social network of fans, followers and connections, by using relevant content that allows you to reach and engage your target audience. Your social media network if engaged correctly can become your brand ambassadors by endorsing you and building a long lasting positive buzz.

Attend this workshop to learn the following:

1. What social media marketing is and why it is important

2. The various social media networks and tools: how to interact, ways to leverage their strengths and how to evaluate which ones are best for your organization

3.How other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and engagement.

Principle's Bio: Petia A. Bradshaw, MBA is a Marketing/Business Development Consultant with over ten years experience in lead generation, market research/analysis, channel development, vertical marketing and overall business development strategy. In addition to leading Bradshaw & Associates, she is a an authorized Constant Contact Local Expert in the New York Metro Region where she delivers workshops on The Best Practices of Email and Social Media Marketing.

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