B2B Social Communications Leadership

The B2B Social Communications Leadership Forum is a gathering of seniormarketing and communications executives from major B2B brands. The eventwill focus on case studies and examples of how leading B2Borganizations connect with customers, prospects, employees, partners,and the media through social communications. The presentations will be followed by a 60 minute interactive moderatedpanel discussion where attendees will have an opportunity to askquestions and share their insights with the audience.

We will address the following questions:

•Howare B2B brands using content strategy and content marketing as valuablecurrency to attract and retain customers and prospects?

•What are specific examples of how B2B marketers provide better customer service through social CRM?

•How do leading B2B organizations use and integrate social data to shape and refine their marketing and communications strategy?

•Howdo leading brands organize themselves to integrate social with theiroverall marketing, communications, and customer service platforms?

•What are the leading platforms and technologies being employed for B2B social communications?

•How do you leverage organizational thought leadership to power social communications?

ATTENDEE PROFILE

75 senior marketing and communications leaders from leading B2B brands, agencies, and technology companies

REGISTRATION FEE

$195.00

SPEAKING / SPONSORSHIP OPPORTUNITIES

For speaking and sponsorship information, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.