In Snail Mail We Trust
“You have a professionally designed Facebook page and your Twitter feed is jammed with the most compelling, clever, and crazy tweets of 140 characters or less,” writes marketing expert Meny Hoffman in his NYER blog. “So why aren't new clients banging down your door or flooding your phone lines?”
You may not want to put direct mail out to pasture just yet. In Hoffman’s blog, he offers a few tips on how to make direct mail relevant for today’s customers. Here’s one idea:
Make It Stick
It's always important to make sure your message sticks out in the recipient's mind. The Farmers Insurance Group sent out a postcard campaign that took this concept literally—the front of each postcard had a mini bumper sticker which could be peeled off and actually placed on cars.
NYER Readers Go International
Were you at our recent International Business Opportunities Conference? We’ve put up some photos of the event on our Facebook page. Head over to www.facebook.com/nyreport to take a look and see if you were snapped.
We Want to Hear from You!
For NYER’s 10th year anniversary, we asked our readers to tell us all about how they’re growing their businesses. If you missed out, it’s not too late to let us know what you think! We’ll be updating www.nyreport.com/2013andbeyond with new content throughout January, and we want to hear from you.
Top 5 Blogs
The Business Change You’re Not Hearing About
Sales are getting harder and harder to predict, buyers are taking longer to make decisions, and they’re also making shorter commitments, says NYER’s CEO Robert Levin. Check out his blog at www.nyreport.com/nyr_blog to see his tips on what you can do about it.