Ian Schafer

Ian, CEO and founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was vice president of the new media division of Miramax Films.

Deep Focus is an award-winning engagement and innovation agency boasting a client roster that includes brands such as AMC, Microsoft, Capital One, WellPoint, The National Association of Realtors, Samsung, and MoMA. The Emmy-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several Webby Awards and a Cannes Gold Lion.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune, The Hollywood Reporter and The Harvard Business Review. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.

February 12: Who do you turn to for advice?

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