Women Entrepreneurs More Likely to Embrace Social Media

According to a recent survey conducted by The Guardian Life Small Business Research Institute (smallbizdom.com) there are specific demographics of the small business community that see the value in social media’s opportunities.

Female entrepreneurs are three times more likely to engage in social networking than their male counterparts. Previous studies conducted by Guardian Life also indicate female business owners are more customer-focused and more likely to incorporate a sense of community into their business plans, which Guardian Institute indicates as a possible reason for their embrace of new media marketing.