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Just came back from lunch and despite the fact that I tried to go through all of my email on the walk back, my inbox is packed. As I got into my office I saw what I call "lumpy mail" - a box where the address was handwritten.
What do you think I will open first - mail from my inbox or a box on my desk?
If you read my post on "Levin's Law" where I discussed the inverse relationship between the cost of a marketing tool (like email) and its effect, you know that while I think inexpensive marketing (like email) works, its effectiveness goes down as "everyone is doing it". Lumpy mail, because it costs about $3-$4 per package, will never lose its luster because we all want to open the box to see what is inside.
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Robert Levin is the Editor-in-Chief and Publisher of The New York Enterprise Report. Levin has extensive experience with midsize and small businesses, having previously held CEO, CFO, and COO positions with companies in several industries. He is also a contributor for The Huffington Post. Levin can be reached at rlevin@nyreport.com and (212) 307-6760.
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