 |
|
How to sell to business owners more effectively
June 9, 2010
|
This week I attended the Enterprise Council on Small Business and one of the takeaways I got was the top five ways you can do to close business faster when selling to business owners:
- Make a special offer
- Take time to answer questions
- Present several options at different price points
- Don't pressure them
- Address all concerns
Bonus tip - business owners prefer seeing discounts expressed in dollar amounts rather than in percentages.
Related Articles |
Author Information:
Robert Levin is the Editor-in-Chief and Publisher of The New York Enterprise Report. Levin has extensive experience with midsize and small businesses, having previously held CEO, CFO, and COO positions with companies in several industries. He is also a contributor for The Huffington Post. Levin can be reached at rlevin@nyreport.com and (212) 307-6760.
Printer-Friendly Version
Email this page
Follow NY Report