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Four Mistakes to Avoid in Selling

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Identify missed opportunities and improve your sales technique
April 6, 2010

 

 

 

 

 

Everyone knows that sales is a tough profession. However, many salespeople unintentionally make their jobs even more difficult by making several common mistakes. Here are some articles we found that may help you identify areas where you are missing opportunities or can improve your technique to make your sales process just a little bit easier.

 

Know When to Quit, But Don't Quit Too Soon 

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It's always disheartening to call and call a prospect without getting a definite decision.  The easiest thing to do is just drop it and pursue another opportunity. However, this article clearly shows how that is not always the best idea, and how persistence can help you close a sale where other salespeople have given up.

 

In Sales, Give 'Em the Unexpected

Sometimes, just being a salesperson can put you at a disadvantage with a prospect. Face it, most people do not enjoy the feeling that they are being sold to. In this article, the author describes how to use unexpected and sometimes unconventional techniques to overcome this dislike and stand out among salespeople.

 

The Sales Mistake From Which You'll Never Recover

Many people believe that sales is all about personality. However, the smart salesperson will realize that personality and technique can often fail if it is not backed with solid organization and good information. This article demonstrates how communication among your sales team can help individual members overcome obstacles through shared information.

 

Learn to Break the Sales Mold

What can you learn about sales from an old time game show testing contestants' ability to lie? According to this author, a lot. In this article, see how being unique and going against normal practices often leads to greater success in sales.

 

On May 7th, Criteria for Success will host an executive workshop, “I Don’t Want To Be a Salesperson; I Want To Be a CEO.” The event’s panelists will include NY Report publisher and editor-in-chief Robert Levin. Visit http://www.criteriaforsuccess.com/events/ for more information.

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Author Information:

Charles Bernard, founder and president of Criteria for Success, Inc., helps CEOs bridge the gap between their vision for their company and their bottom line by implementing systems and behaviors that enable their salespeople to reach and exceed targets. Please visit www.criteriaforsuccess.com for more details. He can be reached at cbernard@criteriaforsuccess.com.

 
 

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