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I wanted to post this article because I linked to a TechCrunch blog post on Twitter and it got a lot of attention. So in case you have not have been following me on Twitter, I am sharing the information here as well. Their article was focused on the 10 words to eliminate from press releases, but really this applies to any marketing material you might be producing or email blasts you are preparing to launch.
Robin Wauters cites that the over use of these words has rendered them meaningless. His list is as follows:
1 ) LEADING / LEADER
2 ) BEST / MOST / FASTEST / LARGEST / BIGGEST / etc.
3 ) INNOVATIVE / INNOVATION
4 ) REVOLUTIONARY
5 ) AWARD-WINNING
6 ) DISRUPTIVE / DISRUPTION
7 ) CUTTING / BLEEDING EDGE
8 ) NEXT-GENERATION
9 ) STRATEGIC PARTNERSHIP
10 ) SYNERGY
And he throws in the bonus words: enterprise-grade, world-class, turnkey, premier, unparalleled and unrivaled.
Don’t forget to follow me on Twitter. Twitter.com/MardySitzer.
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Mardy Sitzer is a Certified Inbound Marketing Professional, and President of Bumblebee Design & Marketing. Since 1993, Mardy has been delivering creative and innovative marketing solutions. An avid reader of all things internet and marketing, she also writes blogs, articles and web content for industry magazines as well as for Bumblebee’s clients. Follow her on Twitter (twitter.com/MardySitzer) or email her at mardy@bumblebeellc.com.
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