Bookmark These Sites

“On marketingsherpa.com, there are great case studies with lessons you can use (note: several articles are written for larger companies, but many lessons apply to all); I also like google.com/alerts — I have created alerts with my own company, along with alerts partners, clients and prospects, so that I get an e-mail every time they are mentioned on the Web.” — Robert Levin, Publisher, The New York Enterprise Report

“I bit the bullet last year and subscribed to ProfNet.com. It was the smartest investment I made. The website offers help for anyone who needs an ‘expert,’ whether it be a speaker for a conference, a source for a book or a consultant for a project. I’m able to stay on top of what the media is covering at any point in time and do “reactive” PR (which is often much more effective than pursuing reporters with our own story ideas). We’ve succeeded in getting our clients (and our own business) in many national and local publications.”— Nancy A. Shenker, Founder & Principal, theONswitch

“I use zoominfo.com a lot; this website provides information on specific individuals and specific companies. For example, if you are looking for the names of senior management at ABC company, go to the website and search for the company. If you would like information on John Doe, search the person’s name and you get a full bio. I also like linkedin.com, a great business networking website that allows people to find you; it also lets you search for others and get introduced to them through trusted common acquaintances.”— Ronen Vengosh, Director of Marketing, Alvarion, Inc.

“When I’m traveling on business, I always check tripadvisor.com for all of the most reasonable rates, schedules and travel information (they automatically search all the big discount travel search engines from this location). Most helpful are the reviews and opinions of accommodations. I learned some valuable, current information on several occasions that helped me steer clear of difficulties (such as properties under construction, etc).” — Denise Graziano, President, Graziano Associates, LLC

“Knowthis.com is an excellent marketing website with terrific ‘how to’ content on writing plans, search engine optimization and the like. For business information and benchmarking different types of businesses I use bizstats.com, which also has links to a number of other useful sites and effectively acts as my information portal.” — Stephen Davies, Chief Executive, The Alternative Board Nassau (Nassau County, New York)

“I like www.irs.gov/businesses/small, which is the Small Business and Self-Employed One Stop Resource from the IRS. It contains links to small business forms and publications, online learning products and a ‘Find It Fast!’ index of key info for small business.” — Barbara Weltman, Small business and tax expert

“About a year ago, I used to visit the websites of dozens of news organizations to stay up to-date on the news of the day. Today, thanks to Bloglines.com, which helps users manage their RSS feeds, I subscribe to over 100 RSS feeds, which push constantly updated content (news, blog posts, articles, etc.) to me on a constant basis. With Bloglines I can check the latest news in the world of technology and business when I want and how I want. I’ve configured Bloglines to show me content only when it’s updated. I love it.” — Ramon Ray, Technology Evangelist & Editor, Smallbiztechnology.com